We've shipped event tracking: a small script tag, installed like you'd install Google Analytics, that traces the events that matter in your product - page views, feature usage, failed actions - tied to your own end-user IDs.
When that same user asks a support question, Iris folds their recent activity into the answer alongside your knowledge base. Not as a replacement for real documentation - Iris still only answers what your docs actually support, and says so plainly when they don't - but as context that turns a generic answer into a specific one.
<script src="https://iris.orbitz.tech/iris.js" data-api-key="iris_..."></script>
<script>
Iris.identify(currentUser.id);
Iris.track('attempted_csv_export', { rows: 500, plan: 'free' });
</script>
Full setup is in the integration guide.